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Series 4 Cellular
40mm Aluminium
Black Sport Loop

£499.00 inc. VAT

Space Grey

About Series 4 Cellular
40mm Aluminium
Black Sport Loop

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. 


£499.00 inc. VAT

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  • Description
  • Key features
  • What's in the box?
  • Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications. Fall Detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular connectivity¹ lets you use Walkie-Talkie, make phone calls and send messages. Stream Apple Music² and Apple Podcasts. And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.
  • • GPS + Cellular¹
    • Over 30% larger display³
    • Electrical and optical heart sensors
    • Digital Crown with haptic feedback
    • 50% louder speaker³
    • S4 SiP with faster 64-bit dual-core processor
    • Improved accelerometer and gyroscope for fall detection
    • Swimproof4
    • watchOS 5
    • Aluminium or stainless steel case
  • Aluminium Case
    Sport Loop
    1m Magnetic Charging Cable
    5W USB Power Adapter
Selection may vary; see a sales assistant for available models. Apple Watch Series 4 (GPS + Cellular) requires an iPhone 6 or later with iOS 12 or later.
¹Wireless service plan required for cellular service. Apple Watch and iPhone service provider must be the same. Not all service providers support business accounts; check with your employer and service provider. Roaming is not available outside your carrier network coverage area. Contact your service provider for more details.
²Apple Music requires a subscription.
³Compared with previous generation.
4ISO standard 22810:2010. Appropriate for shallow-water activities like swimming. Submersion below shallow depth and high-velocity water activities not recommended.